E! ASIA - the pop culture powerhouse of NBCUniversal International Networks – today announced its first-ever signature E! Live From The Red Carpet to be live streamed across Asia on Twitter at @eonlineasia. E! Live From The Red Carpet: The E! People’s Choice Awards will air in conjunction with the broadcast coverage of the signature E! event from Barker Hanger in Santa Monica, California on November 12 starting at 8am (SG).
Through this unique streaming experience, pop culture fans will be able to follow every Red Carpet moment as it unfolds and react to The E! People’s Choice Awards celebrity arrivals, fashion-forward moments and candid interviews with the stars in real time.
E! is the ultimate destination for Red Carpet coverage and as the new home of The E! People’s Choice Awards, E! Live From The Red Carpet is a must-see event for pop culture fans – with an insider’s view of the arrivals and the most comprehensive coverage of all the Red Carpet action from our E! hosts.
“We are incredibly excited to be partnering with Twitter to live stream the most memorable moments on the red carpet of the inaugural The E! People’s Choice Awards,” said Christine Fellowes,
Managing Director, NBCUniversal International Networks, Asia Pacific.
“As the only award show for the people, by the people, our partnership with Twitter presents a unique opportunity for fans to share that experience and puts them right in the middle of all the Red Carpet glamour and excitement that only E! can deliver.”
“Twitter and entertainment are two inseparable entities. The platform’s live nature allows people to see what’s happening in real time, and entertainment has been one of the key conversation drivers on Twitter,” said Carl Cheng,
Head of Entertainment Partnerships, Southeast Asia at Twitter.
“That’s why we couldn’t be more excited to team up with E! Asia to bring the live experience of E! Live From The Red Carpet: The E! People’s Choice Awards’ event. This collaboration will enhance the fan experience and excitement around the event for fans in Southeast Asia.”
About NBCUniversal International Networks
NBCUniversal International Networks is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 165 territories across Europe, the Middle East, Africa,
Latin America and Asia Pacific. The channel brands in the portfolio include UNIVERSAL TV, SYFY, E! Entertainment Television, 13TH STREET, DIVA, Studio Universal, Telemundo, Bravo, DreamWorks and Golf Channel.
These unique brands deliver a full range of entertainment experiences to local audiences across the globe; the portfolio also includes Movies 24 in the UK and The Style Network in Australia. Further, NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world, operate CNBC and NBC News internationally.
NBCUniversal International Networks is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
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